About author
Andrew Keen — The guy behind the notes.
Look, I'm not here to sell you some rags-to-riches story. I've been trading professionally for decades. Made money. Lost money. Figured out what works and what's complete nonsense.
Somewhere along the way, I found structured notes.
Most people have never heard of them. That's intentional. Banks designed these things for institutional clients—hedge funds, family offices, people with $500K minimums. The documentation is brutal. 100+ pages of legal jargon that would put you to sleep faster than tax code.
But here's what I noticed: these things actually work. They pay when markets go up. They pay when markets sit flat. Hell, they can even pay when markets drop, as long as they stay within the buffer. I started deploying real capital into them—millions. Conservative setups throwing off 11%. Aggressive structures hitting 20%+. All while traditional portfolios were stuck praying for bull markets.
So I had this knowledge. Years of trial and error. Positions tested. Mistakes made. Lessons paid for in real capital.
01
And I looked around for a way to share it.
Know what I found? Academic theory with zero real-world application. Generic guides that banks had already worked around. One-size-fits-all playbooks that fit nobody.
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That's when I realized: I need to build something different.
Not a course. Not a rigid system. Not some guru telling you "do exactly what I did." Because your situation isn't mine. Your risk tolerance, your timeline, your capital—it's all different.
So I created High Yield Blueprint.
A framework that breaks down how structured notes are built, why certain yields are traps, how banks price risk, when to deploy capital and when to walk away.
You take what's relevant. Skip what isn't. Over time, you're not following formulas—you're engineering your own outcomes.
Because when you understand how these instruments actually work, you stop chasing returns and start engineering income.
That’s why you’re here.
